What is Bacall Associates – Tips for an Effective PR Campaign?

The phrase “With great effort comes great reward” never gets old to Bacall Associates. This phrase serves as their inspiration to provide great services to their clients. They make sure that they’re giving their best in everything they do. The same can be applied to you because you just need to exert great effort to achieve effective PR campaign.

 

Along with other business owners, you want to increase your visibility and reach your target market, right? Then content and execution will be your saving grace. Remember that those are important to make sure that your

 

PR campaign will not fail.

To make your PR campaigns effective, you need to consider the following in order to help you achieve success.

 

A crystal clear goal

It’s apparent that it should be on the top of the list because without a goal, you can’t score. You and your audience may become confused if you don’t have a clear purpose for your campaign. Your answer to the question, “What do you want to achieve for your brand?” should be definite and clear. Keep in mind that this will be very important to you because this will serve as your steering wheel in driving the road to success.

 

Right audience

You should reach the right audience for your brand. Considering your potential media outlet’s audience and tone is important. Make sure that your content matches them and is appropriate. To target different types of media, you should create different pieces of content such as press releases, content marketing articles, and creative media kits. But remember, spamming irrelevant content is not good for your brand’s image, so avoid doing it to everyone on your contact list. Publishing your content may not be enough, so it’s better to put more effort on your side and do your best to communicate the right message to the consumers.

 

Reachable content

It is clear that having a constant interaction with the consumers is a vital part of your campaign, and this is possible if you have reachable content. Nowadays, the power of social media platforms is undeniably changing the world of public relations, especially in countries like Singapore where social media is being used every day by the majority of its people. You can easily share your content through Facebook, Twitter, YouTube or LinkedIn, that can lead to an effective communication between you and the consumers. Make sure that your content has a connection with your brand and that the message is not lost. But don’t make it all about your brand. For example, tutorials on YouTube regarding beauty or fitness provide the demonstration of the product along with an entertaining and informative experience they can interact with.

 

False impression

You should definitely AVOID this. Your content may seem flawless, but according to reviews, it can still be misunderstood by some and have different meanings. Do some research and get different perspectives to minimize the chances of your PR campaign gaining attention for all the wrong reasons. Simple phrases, symbols and metaphors, altogether might have a different meaning, making this crucial for international campaigns.

 

Effectiveness

Measuring your campaign’s effectiveness should also be a part of your concern. Think of how you will measure the success of your PR campaign before you begin sending press releases. Having different KPIs, or Key Performance Indicators, is often a good idea according to the experts of Bacall Associates.

 

Trends

You can better understand the consumers and media by keeping yourself updated with the latest trends, from new apps to the latest publications, and even current affairs. This can help you communicate your message more efficiently, making your brand get the recognition it deserves.

 

Keep in touch with Bacall Associates if you’d like to discuss your public relations approach because they can greatly help you with your every need.

Tyler Madoff parents to talk suit Wednesday

http://newyork.newsday.com/news/nation/tyler-madoff-parents-to-talk-suit-wednesday-1.3919367

 

The parents of Tyler Madoff speak during a

 

 

The parents of White Plains teen Tyler Madoff, who died when he was swept out into the Pacific Ocean during a Hawaii kayaking trip in July, are expected to reveal details of their negligence lawsuit against the tour operator Wednesday during a press conference at their lawyer’s Manhattan office.

The press conference is set for 1 p.m. at the West 57th Street office of attorney Susan Karten.

Michael and Marianne Madoff, parents of the 15-year-old Scarsdale High School student, have accused tour operators from Bold EarthTeen Adventures and Hawaii Pack and Paddle, who led a group of teenagers on a hiking and kayaking trip, of showing poor judgment and acting “coldhearted” toward them after their son was swallowed by the ocean. Tyler Madoff and Matthew Alzate, a 15-year-old from Miami, were swept out in the same wave that claimed Tyler Madoff’s life on July 4, as the group hiked near a restricted tide pool area.

While tour guides quickly pulled Alzate to safety, Tyler Madoff’s body was never recovered despite the dedicated efforts of search and dive teams.

The lawsuit alleges tour guides “ignored heavy surf tide and wave advisories for that day,” and “deviated from planned itinerary … in direct contravention of state-issued permits and brought 12 teens to a treacherous and off-limits section of the park,” Karten announced Tuesday.

Tyler Madoff’s death was caused by the tour guides’ “outrageously reckless and irresponsible decision” to lead the group from the “safety of the bay to the treacherous lava rock area,” according to the lawsuit filed in federal court in Honolulu.

They were hiking near the Captain Cook monument at Kealakekua Bay when they stopped to rest at a tide pool, authorities said. The teens were led to an area that’s out of a state-permitted area despite dangerous surf warnings, according to the suit.

“Some of the teenagers scrambled for cover and attempted to grab on to anything to keep them from being swept back out of the tidal pools into the ocean by the violently receding waves,” according to the lawsuit. “Tyler was last seen being swept through the tide pool by the raging waters and over the shore line cliffs into the ocean, never to be seen again.”

The family also claimed that the group team leader did nothing to help Tyler Madoff. The lawsuit said the man has a criminal history, including disorderly conduct and marijuana possession, even thoughColorado-based Bold Earth Teen Adventures claims its leaders undergo background checks.

The leader, identified in the suit as Andrew Mork, 22, of Wisconsin, couldn’t be reached for comment.

The suit alleges Bold Earth and its president and founder, Abbott Wallis, “did not notify the Madoffs until hours after the event, and despite having knowledge of the occurrence were more interested in assessing liability.”

Wallis said he hadn’t yet seen the lawsuit. He previously called it a “freak accident” and said guides did all they could to help search for Tyler Madoff.

Hawaii Pack and Paddle was subcontracted by Bold Earth, a Colorado-based company. In previous comments to Newsday, Bold Earth founder and owner Abbott Wallis said he sympathized with Madoff’s parents. Nonetheless, he said his tour operators could not have anticipated the powerful wave that swept up the two teenagers.

“Every single person has described it as a freak accident caused by waves that were unpredictable, like a lightning strike or an earthquake,” Wallis said in July.

Tuesday’s announcement did not include mention of damages sought beyond seeking punitive damages for “emotional distress,” but in previous statements to the media, the Madoffs have said they would donate any lawsuit proceeds to charity or use the funds for safety education.

Check back at Newsday.com this afternoon for further details on the press conference and the lawsuit.

Tyler Madoff parents to talk suit Wednesday

http://newyork.newsday.com/news/nation/tyler-madoff-parents-to-talk-suit-wednesday-1.3919367

 

The parents of Tyler Madoff speak during a

 

 

The parents of White Plains teen Tyler Madoff, who died when he was swept out into the Pacific Ocean during a Hawaii kayaking trip in July, are expected to reveal details of their negligence lawsuit against the tour operator Wednesday during a press conference at their lawyer’s Manhattan office.

The press conference is set for 1 p.m. at the West 57th Street office of attorney Susan Karten.

Michael and Marianne Madoff, parents of the 15-year-old Scarsdale High School student, have accused tour operators from Bold EarthTeen Adventures and Hawaii Pack and Paddle, who led a group of teenagers on a hiking and kayaking trip, of showing poor judgment and acting “coldhearted” toward them after their son was swallowed by the ocean. Tyler Madoff and Matthew Alzate, a 15-year-old from Miami, were swept out in the same wave that claimed Tyler Madoff’s life on July 4, as the group hiked near a restricted tide pool area.

While tour guides quickly pulled Alzate to safety, Tyler Madoff’s body was never recovered despite the dedicated efforts of search and dive teams.

The lawsuit alleges tour guides “ignored heavy surf tide and wave advisories for that day,” and “deviated from planned itinerary … in direct contravention of state-issued permits and brought 12 teens to a treacherous and off-limits section of the park,” Karten announced Tuesday.

Tyler Madoff’s death was caused by the tour guides’ “outrageously reckless and irresponsible decision” to lead the group from the “safety of the bay to the treacherous lava rock area,” according to the lawsuit filed in federal court in Honolulu.

They were hiking near the Captain Cook monument at Kealakekua Bay when they stopped to rest at a tide pool, authorities said. The teens were led to an area that’s out of a state-permitted area despite dangerous surf warnings, according to the suit.

“Some of the teenagers scrambled for cover and attempted to grab on to anything to keep them from being swept back out of the tidal pools into the ocean by the violently receding waves,” according to the lawsuit. “Tyler was last seen being swept through the tide pool by the raging waters and over the shore line cliffs into the ocean, never to be seen again.”

The family also claimed that the group team leader did nothing to help Tyler Madoff. The lawsuit said the man has a criminal history, including disorderly conduct and marijuana possession, even thoughColorado-based Bold Earth Teen Adventures claims its leaders undergo background checks.

The leader, identified in the suit as Andrew Mork, 22, of Wisconsin, couldn’t be reached for comment.

The suit alleges Bold Earth and its president and founder, Abbott Wallis, “did not notify the Madoffs until hours after the event, and despite having knowledge of the occurrence were more interested in assessing liability.”

Wallis said he hadn’t yet seen the lawsuit. He previously called it a “freak accident” and said guides did all they could to help search for Tyler Madoff.

Hawaii Pack and Paddle was subcontracted by Bold Earth, a Colorado-based company. In previous comments to Newsday, Bold Earth founder and owner Abbott Wallis said he sympathized with Madoff’s parents. Nonetheless, he said his tour operators could not have anticipated the powerful wave that swept up the two teenagers.

“Every single person has described it as a freak accident caused by waves that were unpredictable, like a lightning strike or an earthquake,” Wallis said in July.

Tuesday’s announcement did not include mention of damages sought beyond seeking punitive damages for “emotional distress,” but in previous statements to the media, the Madoffs have said they would donate any lawsuit proceeds to charity or use the funds for safety education.

Check back at Newsday.com this afternoon for further details on the press conference and the lawsuit.

Tyler Farrar wins his second stage at USA Pro Challenge

http://www.canoncitydailyrecord.com/canoncity-sports/ci_21393787/usa-pro-challenge-live-blog-stage-5-heading

 

 

COLORADO SPRINGS — With just 1½ laps left in three laps around downtown Colorado Springs, the peloton finally caught the breakaway group Friday afternoon and from there Tyler Farrar broke out in the sprint to the finish line to win Stage 5 of the USA Pro Challenge.

The Team Garmin-Sharp rider, who also won Stage 1 on Monday, finished Friday’s stage in 3 hours, 58 minutes, 27 seconds. During the stage, Farrar also reclaimed the green jersey as the top sprinter.

Boulder’s Taylor Phinney of BMC Racing who crashed in Stage 1 and injured is right knee, finished

George Hincapie, left, (riding for BMC Racing) and David Zabriskie (riding for Garmin-Sharp) prepare for the start of Stage 5 at the USA Pro Challenge on Friday in Breckenridge. (Doug Pensinger, Getty Images)

second in the Stage 5. His teammate, Tejay van Garderen, kept the yellow jersey. Van Garderen kept the yellow jersey but remains tied in time with Garmin Sharp’s Christian Vande Velde at 21:32:45.

 

Garmin-Sharp’s Tom Danielson remains atop the King of the Mountains standings as the top climber with 50 points, three ahead of Jorge Castiblanco of Team EPM-UNE.

With all the news about Lance Armstrong’s latest issue on allegations from his past in the air, Stage 5 left Breckenridge on Friday morning for the 117.9-mile race to downtown Colorado Springs.

The stage had one climb, then it was all about the sprinters as they roll downhill into the Front Range.

2:15 p.m.: Gap barely a minute

The stage continues to remain much of the same as the same seven riders continued to lead, but the gap has narrowed to 80 seconds.

As they hit the Woodland Park sprint line, the breakaway rolled through.

1:25 p.m.: Peloton gaining

With 50 miles to go in Stage 5, the same seven-man breakaway stayed

Tejay van Garderen, center, (riding for BMC Racing in the race leader’s yellow jersey) and the rest of the peloton prepare for the start of Stage 5 on Friday. (Doug Pensinger, Getty Images)

ahead of the peloton, but the gap had narrowed to 3½ minutes.

 

12:30 p.m.: Breakaway increases gap

With 75 miles to the finish, the breakaway group of seven riders has increased its lead on the peloton to 6 minutes, 20 seconds.

As the race turned east onto Highway 24 at Hartsel, rain began to hit the lead group.

11:45 a.m.: Through first sprint

Russian Sergey Firsanov from Team RusVelo picked up the top sprint points, riding in the breakaway group of seven riders as they hit Fairplay.

That group remained about 3 minutes ahead of the peloton, which includes yellow-jersey leader Tejay Van Garderen.

Garmin-Sharp’s Tom Danielson retained the King of the Mountains lead after the climb up Hoosier Passm gaining a point on Camilo Castiblanco of Team EPM-UNE.

Tyler Farrar wins his second stage at USA Pro Challenge

http://www.canoncitydailyrecord.com/canoncity-sports/ci_21393787/usa-pro-challenge-live-blog-stage-5-heading

 

 

COLORADO SPRINGS — With just 1½ laps left in three laps around downtown Colorado Springs, the peloton finally caught the breakaway group Friday afternoon and from there Tyler Farrar broke out in the sprint to the finish line to win Stage 5 of the USA Pro Challenge.

The Team Garmin-Sharp rider, who also won Stage 1 on Monday, finished Friday’s stage in 3 hours, 58 minutes, 27 seconds. During the stage, Farrar also reclaimed the green jersey as the top sprinter.

Boulder’s Taylor Phinney of BMC Racing who crashed in Stage 1 and injured is right knee, finished

George Hincapie, left, (riding for BMC Racing) and David Zabriskie (riding for Garmin-Sharp) prepare for the start of Stage 5 at the USA Pro Challenge on Friday in Breckenridge. (Doug Pensinger, Getty Images)

second in the Stage 5. His teammate, Tejay van Garderen, kept the yellow jersey. Van Garderen kept the yellow jersey but remains tied in time with Garmin Sharp’s Christian Vande Velde at 21:32:45.

 

Garmin-Sharp’s Tom Danielson remains atop the King of the Mountains standings as the top climber with 50 points, three ahead of Jorge Castiblanco of Team EPM-UNE.

With all the news about Lance Armstrong’s latest issue on allegations from his past in the air, Stage 5 left Breckenridge on Friday morning for the 117.9-mile race to downtown Colorado Springs.

The stage had one climb, then it was all about the sprinters as they roll downhill into the Front Range.

2:15 p.m.: Gap barely a minute

The stage continues to remain much of the same as the same seven riders continued to lead, but the gap has narrowed to 80 seconds.

As they hit the Woodland Park sprint line, the breakaway rolled through.

1:25 p.m.: Peloton gaining

With 50 miles to go in Stage 5, the same seven-man breakaway stayed

Tejay van Garderen, center, (riding for BMC Racing in the race leader’s yellow jersey) and the rest of the peloton prepare for the start of Stage 5 on Friday. (Doug Pensinger, Getty Images)

ahead of the peloton, but the gap had narrowed to 3½ minutes.

 

12:30 p.m.: Breakaway increases gap

With 75 miles to the finish, the breakaway group of seven riders has increased its lead on the peloton to 6 minutes, 20 seconds.

As the race turned east onto Highway 24 at Hartsel, rain began to hit the lead group.

11:45 a.m.: Through first sprint

Russian Sergey Firsanov from Team RusVelo picked up the top sprint points, riding in the breakaway group of seven riders as they hit Fairplay.

That group remained about 3 minutes ahead of the peloton, which includes yellow-jersey leader Tejay Van Garderen.

Garmin-Sharp’s Tom Danielson retained the King of the Mountains lead after the climb up Hoosier Passm gaining a point on Camilo Castiblanco of Team EPM-UNE.

Davisson Brothers Band to Headline Black Diamond Launch Party at Tyler County Speedway

MIDDLEBOURNE, W. Va. — As the saying goes, “Ain’t no party….like a Black Diamond party” and the 2012 version of the monster event will see action on and off the track all weekend as the Circle Track Management Group is pleased to present the Davisson Brothers Band on Thursday Night, August 30th and Parkersburg area rockers Mirror Mirror headlining the stage on Friday Night, August 31st supplying post-race extra-curricular fun. Motorsports biggest little party, the Black Diamond 125 at Tyler County Speedway will roll out a warm Mountaineer welcome to the greatest race fans in the world for three days of hardcore, hammer down in your face style of wicked action the speedway has come accustomed to and featuring the unforgettable and always legendary Tyler County pit parties that have become a ‘bullring’ Labor Day tradition!

West Virginia’s favorite sons, the Davisson Brothers Band from nearby Clarksburg, WV will set the tone for the 2012 Black Diamond 125 weekend with a special Thursday Night, Aug. 30th performance at the traditional Black Diamond Launch Pit Party at the conclusion of the first night of racing action. One of the regions hottest acts, and back by popular demand as the group opened up for Craig Morgan during the Bullring Bonanza back on Memorial Weekend and also headlined the Thursday Night portion of the 50th Annual Tyler County Fair.

The Davisson Brothers Band has a unique style infusing a remarkable blend of country, southern rock, and bluegrass to create a distinctive sound captured in their first single, “Big City Hillbilly.” This sound, combined with the band’s talent and energy, has gained a loyal fan base all over the Eastern United States. Brothers Chris and Donnie Davisson and cousin Sammy Davisson, along with childhood friend Aaron Regester, are continuing musical pursuits started by the Davisson family long ago. Aaron’s reliable drums and Sammy’s solid bass groove provide the perfect foundation for Donnie’s impassioned, soulful vocals with Sammy’s flawless harmonies all driven by Chris’s mind-bending blend of bluegrass, country, and blues guitar creating a sound unlike anything you’ve ever heard. “Music has always been a part of our lives,” says Chris, “and now we’re living our dad’s and uncle’s dream—playing music around the country and hearing ourselves on the radio.”

The Circle Track Management Group is excited about bringing the high energy show of the Davisson Brothers Band back to Tyler County and kicking off the coolest crown jewel in motorsports. “We are extremely excited to add to the overall event experience of the Black Diamond weekend by providing live entertainment to our fans on Thursday and Friday night,” said Tyler County Speedway promoter Frank Wilson. “The Davisson Brothers Band always put on a fantastic show that fits our fanbase perfectly, they will be a great addition to the weekend and an awesome way to kick off the festivities and make the Black Diamond an even more memorable event at the ‘bullring’.

Popular Parkersburg area rockers Mirror Mirror will also take to the stage to rock the hills of the Black Diamond after Friday Night’s action with a Night Two follow up Pit Party not to be missed.

“Dirt Racing’s Coolest Crown Jewel & Biggest Little Party” eagerly awaits thousands of race fans August 30- September 1, 2012 and will greet over 200 race teams from all across the United States to compete for over $180,000 dollars in purse money. Be there when World Of Outlaw and National stars; Rick Eckert, Josh Richards, Darrell Lanigan, Ray Cook, Dale McDowell, Bub McCool, Tim McCreadie, & others face-off against regional favorites Paul Wilmoth Jr, JaredMiley, Butch McGill, and the rest of the weekend warriors as they prepare for battle at the most exciting quarter mile facility in the country!

For more information regarding the Black Diamond 125 or the Tyler County Speedway check us out online atwww.tylercountyspeedwayonline.com or www.blackdiamond125.com or follow us on various social media channels as well.

Advanced tickets are on sale now, to order your Black Diamond tickets or reserve your seat call the ticket office at 304-771-5661. Three day advance general admission prices are $50 with children 7-12 years of age only $15, children age 6 and under are admitted free, and three day advance pit credentials are priced at $60. Reserved seating on the top 4 rows is also available at a $5 upcharge, which will cover all 3 days. Single day grandstand admission will be available for purchase any day of the event. Additionally, ticket ordering forms are included in all “Black Diamond” brochures.

Make sure you’re a part of the history & excitement as Tyler County Speedway celebrates the newest Mountain State racing tradition of motorsports excellence with the running of the ‘Black Diamond 125’.

Davisson Brothers Band to Headline Black Diamond Launch Party at Tyler County Speedway

MIDDLEBOURNE, W. Va. — As the saying goes, “Ain’t no party….like a Black Diamond party” and the 2012 version of the monster event will see action on and off the track all weekend as the Circle Track Management Group is pleased to present the Davisson Brothers Band on Thursday Night, August 30th and Parkersburg area rockers Mirror Mirror headlining the stage on Friday Night, August 31st supplying post-race extra-curricular fun. Motorsports biggest little party, the Black Diamond 125 at Tyler County Speedway will roll out a warm Mountaineer welcome to the greatest race fans in the world for three days of hardcore, hammer down in your face style of wicked action the speedway has come accustomed to and featuring the unforgettable and always legendary Tyler County pit parties that have become a ‘bullring’ Labor Day tradition!

West Virginia’s favorite sons, the Davisson Brothers Band from nearby Clarksburg, WV will set the tone for the 2012 Black Diamond 125 weekend with a special Thursday Night, Aug. 30th performance at the traditional Black Diamond Launch Pit Party at the conclusion of the first night of racing action. One of the regions hottest acts, and back by popular demand as the group opened up for Craig Morgan during the Bullring Bonanza back on Memorial Weekend and also headlined the Thursday Night portion of the 50th Annual Tyler County Fair.

The Davisson Brothers Band has a unique style infusing a remarkable blend of country, southern rock, and bluegrass to create a distinctive sound captured in their first single, “Big City Hillbilly.” This sound, combined with the band’s talent and energy, has gained a loyal fan base all over the Eastern United States. Brothers Chris and Donnie Davisson and cousin Sammy Davisson, along with childhood friend Aaron Regester, are continuing musical pursuits started by the Davisson family long ago. Aaron’s reliable drums and Sammy’s solid bass groove provide the perfect foundation for Donnie’s impassioned, soulful vocals with Sammy’s flawless harmonies all driven by Chris’s mind-bending blend of bluegrass, country, and blues guitar creating a sound unlike anything you’ve ever heard. “Music has always been a part of our lives,” says Chris, “and now we’re living our dad’s and uncle’s dream—playing music around the country and hearing ourselves on the radio.”

The Circle Track Management Group is excited about bringing the high energy show of the Davisson Brothers Band back to Tyler County and kicking off the coolest crown jewel in motorsports. “We are extremely excited to add to the overall event experience of the Black Diamond weekend by providing live entertainment to our fans on Thursday and Friday night,” said Tyler County Speedway promoter Frank Wilson. “The Davisson Brothers Band always put on a fantastic show that fits our fanbase perfectly, they will be a great addition to the weekend and an awesome way to kick off the festivities and make the Black Diamond an even more memorable event at the ‘bullring’.

Popular Parkersburg area rockers Mirror Mirror will also take to the stage to rock the hills of the Black Diamond after Friday Night’s action with a Night Two follow up Pit Party not to be missed.

“Dirt Racing’s Coolest Crown Jewel & Biggest Little Party” eagerly awaits thousands of race fans August 30- September 1, 2012 and will greet over 200 race teams from all across the United States to compete for over $180,000 dollars in purse money. Be there when World Of Outlaw and National stars; Rick Eckert, Josh Richards, Darrell Lanigan, Ray Cook, Dale McDowell, Bub McCool, Tim McCreadie, & others face-off against regional favorites Paul Wilmoth Jr, JaredMiley, Butch McGill, and the rest of the weekend warriors as they prepare for battle at the most exciting quarter mile facility in the country!

For more information regarding the Black Diamond 125 or the Tyler County Speedway check us out online atwww.tylercountyspeedwayonline.com or www.blackdiamond125.com or follow us on various social media channels as well.

Advanced tickets are on sale now, to order your Black Diamond tickets or reserve your seat call the ticket office at 304-771-5661. Three day advance general admission prices are $50 with children 7-12 years of age only $15, children age 6 and under are admitted free, and three day advance pit credentials are priced at $60. Reserved seating on the top 4 rows is also available at a $5 upcharge, which will cover all 3 days. Single day grandstand admission will be available for purchase any day of the event. Additionally, ticket ordering forms are included in all “Black Diamond” brochures.

Make sure you’re a part of the history & excitement as Tyler County Speedway celebrates the newest Mountain State racing tradition of motorsports excellence with the running of the ‘Black Diamond 125’.